He sees a bright future with sports leagues using NFT licensing agreements, and suggests it's a model for how blockchain technology could be used to track and trade other types of assets.īlockchain technology "is going to change the way we trade value today, how we trade assets," Noursalehi said.Īdded Tedman, "We're just at the very beginning of this. Saum Noursalehi is the CEO of tech firm tZERO, a firm that tokenizes private or public companies' assets and builds the platform that allows the assets to trade. "It can be the opportunity to have some fun with your interest and love of a sport – in this case, basketball – combined with your interest in new technology experiences and financial experiences such as cryptocurrency and NFTs," said Richardson. That mobile game, slated to roll out this year, will allow consumers to build NBA-like rosters by acquiring NFT moments, then compete in online tournaments - and possibly win more scarce NFTs that can increase in value. That in of itself is a game, before we release the mobile game."
"It's almost like if you stash together trading cards with the stock market. "They're coming in, collecting, putting together what they think are good collections, buying and selling," Tedman said. She said the firm released 5,000 new packs of highlights this week as a stress test for Flow, and 90,000 people got in line to buy. She said that of the $230 million generated in sales so far, 95% of that has been captured by consumers on its marketplace who buy, sell and trade. "It lets us hit a scale that other blockchain projects haven't yet," Tedman said. Tedman, one of the creators of Top Shot, said it now has roughly 350,000 registered users and claimed that Flow can better handle capacity of a high-value marketplace, something that caused problems with its CryptoKitties product. With the funds, Dapper will continue expanding its blockchain, Flow. "I think it will stick around because it's a solution that also brings in new fans and digital natives."Įarlier this month, Dapper raised $250 million and now values itself at $2 billion thanks in part to the sudden popularity of Top Shot, according to digital asset research and news outlet The Block. "The new generation is more digital-native," Rensing said. With this asset, Dapper is positioning itself to capitalize on a digital-driven generation who value digital assets as much as physical ones. So (Dapper) created these NFTs with the idea of scarcity combined with authenticity because of the way the blockchain works." "But the thing that defines the trading card business is a physical scarcity of the cards. "One of the things that have defined the digital era is we've moved from a world of scarcity to a world of abundance with all kinds of media assets and products," he added. Everyone who is participating now is really getting in on the ground floor."īy using the blockchain, Richardson says, Dapper overcomes a big challenge with digital assets, which is the ease of copying them infinite times with almost no friction. "If you think about what the rookie cards today will be worth in the future, especially the ones from this point of the product. "We think it could be a 100-year product," said Tedman from Dapper Labs. And just imagine what a rare Michael Jordan rookie highlight NFT would sell for in 30 years. The bet for traders is that in 2051, a LeBron James NFT could be worth what a 1952 Topps Mickey Mantle card is worth today - one of those rare cards recently sold for $5.2 million. "So if enough people wanted that same Zion Williamson highlight, that NFT, and bidding on it they got up to $100,000, that's supply and demand. "Leave it to Mark Cuban to frame it in a good, sensible, easy-to-understand way," said Richardson, also SVP of strategy at Mercury Intermedia. "And the value is still set by the same laws of supply and demand," he wrote in January. One is currently listed for over $240,000.ĭallas Mavericks owner Mark Cuban has compared Top Shot to the old-school model of trading cards, where consumers can have fun trading and collecting scarce items – only with no risk of damage or theft. Some NFTs feature highlights in different angles and digital artwork. The NBA licenses the reels to Dapper Laps, which digitizes the footage, making a limited amount to create scarcity.
The NBA did not make an official avaiable to comment for this story, but Richardson, who was once head of publishing at the National Football League, says the league can solicit 10% to 15% of sales from a company leveraging their intellectual property.
Top Shots emerged from a licensing agreement the NBA and its players' union made with Dapper Labs in 2019.
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